As the cool autumn breeze sets in, Morocco is bracing for another wave of tourists following a record number of visitors earlier this year.
By the end of September, the country had received 15 million tourists, marking a 14% rise compared to the same period in 2024, according to figures from the Ministry of Tourism.
Experts believe this momentum will continue into the coming weeks, as the pleasant autumn climate makes it perfect for exploring Morocco’s bustling cities and scenic mountains.
“This season is among the most important for Moroccan tourism,” said Abdellah Ansikene, manager of Riad Aicha in Marrakech, noting that all seven of the riad’s rooms are fully booked.
Marrakech alone boasts over 1,500 traditional riads, mainly located within its historic quarters. These establishments have become key attractions, boosting local economies and creating jobs for artisans and laborers.
“Everyone here is so welcoming. It feels very safe, and the food is absolutely delicious. We feel really lucky to be here,” said tourist Christina Boon.
According to the tourist office, Marrakech represents more than 35% of national tourism activity, with an average of 10 million overnight stays each year.
While this success reflects the city’s growing appeal among visitors from around the world, it also raises concerns about whether existing infrastructure can sustain such rapid expansion.
“Morocco as a whole and Marrakech in particular have been upgrading their infrastructure to cater to travelers looking for luxury experiences, including high-end hotels and gourmet restaurants,” said tourism specialist Zoubir Bouhoute.
In line with this development push, the Tourism Ministry this week announced a $75 million project aimed at expanding the tourism sector in Ouarzazate, the picturesque city known as the gateway to the Sahara Desert.
