New research by IMARC Group shows that South Africa’s children’s entertainment centers market is entering a period of rapid expansion. Valued at USD 90.37 million in 2024, the market is expected to nearly double to USD 179.11 million by 2033, growing at an annual rate of 7.08% between 2025 and 2033.
A major driver of this growth is the integration of entertainment spaces into modern shopping malls. New developments such as Westown Square, Prince Buthelezi Mall and Mushroom Farm Shopping Centre are designing large, dedicated play and leisure zones from the outset. These attractions have significantly increased weekend foot traffic, as families now spend more time in malls that cater to both shopping and recreation.
Technology is also reshaping the sector. Virtual reality (VR) and augmented reality (AR) gaming areas are becoming common features, particularly in Johannesburg and Cape Town. Teenagers are spending longer periods in these immersive zones, making them one of the fastest-growing segments within entertainment centers.
The market has also benefited from a strong post-pandemic recovery. Family spending on indoor leisure activities rose sharply in late 2024, as parents prioritised safe, well-managed spaces for children. Rising disposable income has further supported this trend, allowing families to spend more on shared experiences.
Another key shift is the rise of edutainment. Many centers now combine fun with learning by offering robotics workshops, science exhibits and coding activities. This approach appeals to parents seeking developmental value alongside entertainment.
South Africa’s youthful population continues to underpin demand, with nearly 35% of citizens under the age of 18. Recent developments, including major mall redevelopments in KwaZulu-Natal, Gauteng and the Eastern Cape, highlight how family entertainment has become central to retail and urban planning.
Overall, the sector is evolving into a dynamic mix of play, technology and learning, positioning children’s entertainment centers as long-term growth drivers in South Africa’s leisure economy.
